Airlink's Slogans & Taglines

SA Airlink (Pty) Ltd., known and trading simply as Airlink, is a regional airline based in Johannesburg, South Africa. Founded in 1992 as a regional feeder network for South African Airways, the airline initially operated under the franchise name SA Airlink. Over the decades, it grew into an independent carrier serving smaller cities and towns across Southern Africa. In 2020, the company rebranded as Airlink, dropping the SA prefix to reflect its broader identity beyond the SAA franchise. Today, it operates from its hub at OR Tambo International Airport, serving over 60 destinations across South Africa, Namibia, Botswana, Zimbabwe, Mozambique, Lesotho, Eswatini, and Madagascar, with a fleet of Embraer regional jets.

Core offerings include scheduled regional passenger services, charter operations, and cargo services across Southern Africa. The airline is known for its reliability, extensive network coverage, and commitment to connecting underserved communities. Brand messaging centres on the tagline Connecting Southern Africa, reflecting its foundational mission to provide essential air links between the region's major centres and remote destinations, fostering economic and social connectivity across the subcontinent.