British Airways's Slogans & Taglines

British Airways (BA) is the flag carrier and largest airline in the United Kingdom by fleet size, founded in 1974 through the merger of British Overseas Airways Corporation, British European Airways, Cambrian Airways and Northeast Airlines. Headquartered at Waterside near London Heathrow Airport, the airline was privatised in 1987 and today operates a global network spanning more than 200 destinations across six continents. In 2011, BA merged with Iberia to form the International Consolidated Airlines Group (IAG). The airline operates from primary hubs at Heathrow and Gatwick, serving passengers with a fleet of Airbus and Boeing aircraft.

Core offerings include long-haul and short-haul passenger services, premium Club World business class, cargo operations, and the High Life in-flight magazine. Brand messaging has evolved from the 1970s claim We’ll Take More Care Of You to the iconic 1983 tagline The World’s Favourite Airline, which was dropped in 2001 after Lufthansa overtook BA in passenger numbers. In 2011, the company adopted the enduring promise To Fly. To Serve., reflecting its heritage and commitment to service excellence. In 2022, it launched the campaign A British Original, celebrating its unique identity.