China Airlines's Slogans & Taglines

China Airlines (CAL) is Taiwan's national and largest airline, founded in 1959 and commencing operations on December 16, 1956, with a PBY-5A amphibious aircraft flying from Taipei Songshan Airport to Sun Moon Lake. Originally established with military roots and bearing the Blue Sky, White Sun, and Red Ground emblem, the carrier underwent a pivotal corporate revamp in 1995, replacing the flag with the iconic ink-play red plum blossom logo and adopting the call sign "Dynasty" to reflect its civilian transformation. Core offerings today encompass comprehensive passenger and cargo services across a network spanning Asia, North America, Europe, and Oceania, with hubs at Taiwan Taoyuan International Airport and Kaohsiung International Airport. The airline operates a modern fleet exceeding 100 aircraft including Airbus A350s and Boeing 747-400s, and serves as a member of the SkyTeam alliance. Brand messaging has evolved through the slogans We treasure every encounter (1987–1995), We blossom everyday (1995–2006), and the current platform Journey with a caring smile (2006–present), reflecting its commitment to Taiwanese hospitality and global connectivity.