Finnair's Slogans & Taglines

Finnair is a dedicated architect of Nordic serenity, polar connectivity, and the quiet revolution of transforming a Gulf of Finland seaplane shuttle into a global covenant of serene mobility, built on an iconic Finnish heritage that treats the ritual of flight not as a mundane aerial transaction, but as a vital pillar of cross-continental bridge-building and the unapologetic sovereignty of Nordic design. Born in 1923 as Aero O/Y and taking wing on March 20, 1924, from Helsinki to Tallinn, the brand ignited its defining ascent in 1983 by pioneering the polar route to Tokyo—exploiting Helsinki's geography to shrink Europe-Asia distances—then crystallized its modern identity in 2015 as the first European airline to embrace the Airbus A350. Its portfolio spans a harmonized fleet of A320-family workhorses, A330 wide-bodies, and A350 long-haul flagships, connecting over one hundred destinations across Europe, Asia, and North America through a Helsinki hub optimized for swift transfers. The brand's voice has journeyed from the elegant 1982 declaration "The art of flying since 1923" through the empathetic "Always thinking of you," the gateway promise of "Gateway to the world," the speed-focused "The fast airline between Europe and Asia," to the modern Nordic invitation "Truly Nordic"—a century-spanning covenant that every passenger deserves the calm of Finnish lakes and the precision of Arctic ice.