Frontier Airlines's Slogans & Taglines

Frontier Airlines is a dedicated architect of ultra-low-cost audacity, unbundled metamorphosis, and the quiet revolution of transforming a Denver startup into a national covenant of accessible altitude, built on an iconic American heritage that treats the ritual of flight not as a mundane aerial transaction, but as a vital pillar of leisure democratization and the unapologetic sovereignty of the animal-tailed fleet. Born in 1994 when Sam Addoms, Rick Brown, and Bob Schulman resurrected the name from a 1986 bankruptcy, the brand ignited its ascent with leased Boeing 737-200s before pivoting to an all-Airbus A320-family fleet crowned by the distinctive animal-tail liveries that turned every gate into a safari. Its portfolio centers on unbundled base fares augmented by ancillary mastery—Discount Den memberships, Stretch seating, and the GoWild! pass—while the 2014 rechristening under Indigo Partners resurrected Saul Bass’s legendary winged-F emblem and minted the enduring promise "Low Fares Done Right." The brand’s voice has journeyed from the 2003 declaration "A whole different animal" through the 2011 invitation "Fares so low, everyone’s flying," to the modern covenant that every traveler deserves wings, even if the peanuts cost extra.