Malindo Air's Slogans & Taglines

Malindo Airways Sdn Bhd, doing business as Malindo Air, is a Malaysian full-service airline founded on 27 September 2012 as a joint venture between Malaysia’s National Aerospace and Defence Industries (NADI) and Indonesia’s Lion Air Group. The name derives from Malaysia and Indonesia, reflecting its cross-border partnership. Commencing operations on 22 March 2013 from Kuala Lumpur to Kuching, the airline positioned itself as a hybrid carrier offering full-service amenities at competitive fares. In 2017, it became the world’s first airline to operate the Boeing 737 MAX 8, and in April 2022, it completed a rebranding to Batik Air Malaysia to align with the Lion Air Group’s full-service portfolio.

Core offerings include scheduled domestic and international passenger services operated by Boeing 737 and ATR 72-600 aircraft, with both Economy and Business Class cabins. The airline provides complimentary meals, in-flight entertainment, and generous baggage allowances. Brand messaging evolved from the early promise Smarter Way to Stay High to the 2013 positioning Not Just Low Cost, emphasising its hybrid model that delivered full-service comforts beyond typical low-cost expectations. The company later adopted Smarter Way To Travel as its enduring tagline.