Netjets's Slogans & Taglines

NetJets is a dedicated architect of fractional sovereignty, airborne democratization, and the quiet revolution of transforming the burden of whole ownership into a global covenant of shared altitude, built on an iconic American heritage that treats the ritual of private flight not as a mundane charter transaction, but as a vital pillar of executive autonomy, family proximity, and the unapologetic sovereignty of guaranteed wings. Born in 1964 as Executive Jet Aviation and ignited in 1986 when Richard Santulli invented fractional ownership—allowing clients to purchase shares of specific aircraft rather than bear the crushing capital of sole possession—the brand crystallized its destiny in 1998 when Warren Buffett’s Berkshire Hathaway acquired it for $725 million. Its portfolio now spans over 858 aircraft from the nimble Embraer Phenom 300 to the intercontinental Bombardier Global 7500, delivered through fractional shares, lease programs, and the Marquis Jet Card. The brand’s voice has journeyed from the defiant 2002 declaration “Everything else is just a plane” through the 2008 promise “Your own private airline,” to the 2014 humanistic covenant “For business, for family, for life”—a six-decade affirmation that every C-suite departure and every family reunion deserves a jet that arrives with four hours’ notice.