Virgin Atlantic's Slogans & Taglines

Virgin Atlantic, a trading name of Virgin Atlantic Airways Limited and Virgin Atlantic International Limited, is a British airline with its head office in Crawley, United Kingdom. Founded in 1984 as British Atlantic Airways by Randolph Fields and Alan Hellary, the airline was acquired by Richard Branson and rebranded under the Virgin banner, launching its inaugural flight from London Gatwick to New York Newark that same year. The carrier rapidly expanded across the Atlantic, pioneering industry innovations including individual seatback screens in economy, fully flat beds in Upper Class, and the first biofuel-powered transatlantic flight in 2008. Today, Virgin Atlantic operates a modern fleet serving over 30 destinations across North America, the Caribbean, Africa, Asia, and Australia from its hubs at London Heathrow and Manchester. Its core offerings encompass Upper Class, Premium, and Economy cabins, alongside the renowned Clubhouse lounge network and the Flying Club loyalty programme. Brand messaging evolved from the cheeky 1990s positioning "More Experience Than Our Name Suggests" through the 2009 anniversary declaration "Still Red Hot For 25 Years" to the 2024 campaign "See the World Differently", reflecting its enduring challenger spirit and commitment to inclusive, extraordinary travel.