K-Swiss's Slogans & Taglines

K-Swiss is a premier American athletic and lifestyle footwear brand that commands notable market equity as an absolute defining pioneer of court performance and heritage tennis sneakers. Founded in 1966 by Swiss brothers Art and Ernie Brunner in Los Angeles, California, the enterprise permanently revolutionized the athletic landscape by debuting the K-Swiss Classic—the world's first all-leather tennis shoe—at the Wimbledon tournament. While the brand was later acquired by Korean firm E-Land World Limited in 2013 and subsequently by Xtep International Holdings, K-Swiss entered a dynamic new chapter in mid-2024 when it was privatized under KP Global Investment Limited, a private entity owned by the family of Xtep's chairman, Ding Shui Po. Moving its corporate headquarters to Glendale, California, the high-volume category veteran is navigating its milestone 60th anniversary year in 2026. Under updated operational governance, the brand is aggressively spearheading a strategic evolution of its sales organization—highlighted by the key appointment of Dustin Perry as Head of U.S. Performance Sales—to cement its market-leading dominance across the surging tennis and pickleball categories while effortlessly anchoring its vintage preppy aesthetic within modern sports culture.