Ralph Lauren's Slogans & Taglines

Ralph Lauren Corporation traces its origins to 1967, when Ralph Lauren (born Ralph Lifshitz) began selling men's ties under the name "Polo" from a drawer in the Empire State Building. The first full menswear line launched in 1968, followed by womenswear in 1971, but the pivotal moment came in 1972 with the debut of the mesh polo shirt in 24 colors, emblazoned with the iconic polo player emblem. The brand's identity is rooted in classic American style, blending preppy elegance with Western and aristocratic influences. Its slogans evolved from the functional "Made to be worn" to the aspirational "I don't design clothes, I design dreams" and "Study the classics – write your own rules." The portfolio spans the luxury Ralph Lauren Collection and Purple Label, the premium Polo Ralph Lauren, the accessible Chaps and Lauren Ralph Lauren lines, plus fragrances, home furnishings, and accessories. Today, the publicly traded company operates hundreds of stores worldwide, remaining a symbol of timeless American sophistication.