Skechers's Slogans & Taglines

Skechers USA, Inc. is a premier American multinational footwear and apparel corporation that commands monumental market equity as the third-largest footwear brand in the world. Founded in 1992 by Robert Greenberg—who previously co-founded LA Gear—and his son Michael Greenberg, the company rapidly scaled from a specialized utility boot and skate shoe distributor into a global lifestyle athletic powerhouse. Headquartered in Manhattan Beach, California, and publicly traded on the New York Stock Exchange (NYSE), Skechers utilizes a diversified, dual-engine business model that segments its vast, high-margin portfolio into Skechers Lifestyle (anchored by comfort-first innovations like Hands Free Slip-ins and Memory Foam) and Skechers Performance (featuring elite running, golf, and pickleball footwear). The multi-billion-dollar enterprise maximizes global distribution and consumer reach through an omnichannel network of over 5,000 company-owned and franchised retail stores, premier third-party department stores, and advanced digital e-commerce channels across more than 180 countries.