Triumph International's Slogans & Taglines

Triumph International traces its origins to 1886, when Michael Braun and Johann Gottfried Spiesshofer founded a corsetry factory in Heubach, Germany, with six employees and six sewing machines. The name "Triumph" was trademarked in 1902, inspired by Paris's Arc de Triomphe. By the 1930s, it had become Europe's largest corsetry manufacturer, pioneering the bra, corselette, and front-fastening designs. The brand's ethos evolved from foundational corsetry to the modern aspiration of delivering "confidence" through quality, comfort, innovation, and fashion. Its slogans shifted from heritage-focused messaging to positioning Triumph as a fashion icon and aspiration brand. The portfolio spans women's lingerie, swimwear, homewear, and sports bras under the flagship Triumph label, alongside sloggi, Valisère, HOM, and triaction. In 1933, the company opened its first foreign subsidiary in Zurzach, Switzerland, which remains its global headquarters. Today, Triumph International operates in over 120 countries with more than 1,650 retail locations, maintaining its status as one of the world's leading intimate apparel manufacturers.