Abercrombie Kids's Slogans & Taglines

Abercrombie Kids (stylized as abercrombie kids) is a children's clothing brand launched in 1998 by Abercrombie & Fitch Co. as a dedicated line for ages seven to fourteen. Designed as a more juvenile extension of its parent brand, the collection mirrors Abercrombie & Fitch styles with a signature smaller moose logo to symbolize childhood. The brand's trademarked slogan "classic cool" served as a youthful counterpart to A&F's "Casual Luxury," though both were retired in 2007. The portfolio spans casual apparel, denim, accessories, and seasonal collections for "guys" and "girls," positioned at price points comparable to sister brand Hollister Co. International expansion began in 2008 with the first Canadian store at Toronto's Sherway Gardens, followed by a Milan flagship shop-in-shop in 2009. By 2015, the brand operated 101 standalone U.S. stores alongside shop-in-shop locations within Abercrombie & Fitch flagships in Europe and North America. Today, under Abercrombie & Fitch Co., Abercrombie Kids continues to channel the parent brand's casual-luxury aesthetic into age-appropriate, trend-forward children's fashion.