Lane Bryant's Slogans & Taglines
A Comprehensive List of Advertising Slogans for Lane Bryant (2026 Edition)
Official Advertising Taglines
Bold. Modern. You.
What Real Women Wear
Nobody fits you like Lane Bryant
#ImNoAngel, #PlusIsEqual, #ThisBody
📖 Branding Insight & Heritage:
Lane Bryant traces its origins to 1904, when Lithuanian immigrant Lena Himmelstein Bryant opened a lingerie boutique on Fifth Avenue in New York City. A fortuitous bank error spelling "Lena" as "Lane" gave the brand its enduring name. The company pioneered maternity wear—becoming the first retailer to offer clothing for pregnant women—and later expanded into plus-size fashion in the 1930s, coining the industry term "plus-size" in the 1940s. Ownership passed through The Limited (1982), Charming Shoppes (2001), and Ascena Retail Group (2012), before landing with Sycamore Partners in 2020. The brand's slogans evolved from early maternity-focused messaging to the modern body-positive "#ImNoAngel" campaign in 2015, challenging narrow beauty standards. Its portfolio spans women's clothing in sizes 14 to 28, lingerie through the Cacique line, accessories, and fragrances. In 2024, Lane Bryant celebrated its 120th anniversary with the "Forever Faves" collection, reaffirming its mission to make every woman feel "seen and celebrated."
What is Lane Bryant’s slogan?
The current primary slogan of Lane Bryant is “ #ImNoAngel, #PlusIsEqual, #ThisBody ”
🛡️ Official Brand Verification & Curation
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