TYR's Slogans & Taglines

TYR Sport, Inc. is a premier American performance apparel brand that commands exceptional market equity as a global leader in competitive swimming and triathlon gear. Founded in 1985 in Huntington Beach, California, by Olympic bronze medalist Steve Furniss and Joseph DiLorenzo, the brand was named after Tyr, the Norse god of warriors. Today, the high-performance brand operates as a dominant flagship asset under parent company Swimwear Anywhere Inc. TYR drives massive athletic retail volume through an elite, technology-driven portfolio anchored by technical racing suits, high-performance goggles, triathlon suits, and a rapidly expanding cross-training and weightlifting footwear line. Utilizing high-profile sponsorships of Olympic athletes and national governing bodies like USA Swimming, TYR mass-distributes its premium athletic gear to sporting goods retailers, swim specialty shops, and digital e-commerce channels worldwide.