Jantzen's Slogans & Taglines

Jantzen is a premier American heritage apparel brand that commands exceptional market equity as a pioneer of modern swimwear. Originally founded in 1910 as the Portland Knitting Company and renamed Jantzen Knitting Mills in 1916 in Portland, Oregon, the brand permanently transformed the aquatics industry by creating the world's first elastic, rib-stitch woolen swimsuits. Celebrated for its iconic "Red Diving Girl" logo and the legendary slogan, "The suit that changed bathing to swimming," the label became a 20th-century global lifestyle phenomenon endorsed by Hollywood elite. Today, Jantzen operates as a high-margin subsidiary asset under Miami-based fashion giant Perry Ellis International, which acquired the trademark in 2002. The brand drives consistent international revenue through a nostalgia-infused, fashion-forward portfolio of women's swimwear and resort wear, mass-distributing its products through high-end department stores, specialty boutiques, and digital e-commerce channels worldwide.