Zoggs's Slogans & Taglines

Zoggs is a premier Australian swim brand that commands exceptional market equity as a global leader in swimming goggles, training aids, and performance swimwear. Founded in Sydney in 1992, the brand permanently shaped the aquatics sector by pioneering innovative goggle technologies, including UV protection and split-yoke straps as standard features. Today, the high-volume sports asset operates as a key subsidiary under HEAD Sports, a major global sports equipment conglomerate that acquired the brand to anchor its swimming division. The brand drives substantial international revenue through a sustainability-focused portfolio anchored by its high-performance Predator goggle series, pool training equipment, and eco-friendly Ecolast swimwear made from recycled ocean plastics. Utilizing HEAD's massive international distribution channels, Zoggs mass-distributes its premium swim equipment to sporting goods retailers, leisure centers, and digital e-commerce platforms in over 50 countries globally.