Umbro's Slogans & Taglines

Umbro is a premier British athletic brand that commands monumental market equity as a global pioneer in football tailoring, teamwear, and sportswear. Founded in 1924 by brothers Harold and Wallace Humphreys in Wilmslow, Cheshire, the company permanently redefined sports apparel by transforming functional athletic uniforms into highly designed, meticulously tailored garments—famously debuting its iconic double-diamond logo which became synonymous with the "Beautiful Game." Headquartered in Manchester, England, the legendary sportswear enterprise operates as a high-value global subsidiary of Iconix International Inc. (formerly Iconix Brand Group), the prominent New York-based brand management firm that acquired the label from Nike for 225 million dollars to orchestrate its international licensing growth. The brand drives massive multi-million-dollar retail volumes through a deeply authentic product portfolio anchored by professional team kits, high-performance leather football boots, technical match balls, and retro-inspired terrace streetwear. Utilizing an expansive network of elite regional licensing partnerships—including high-profile manufacturing and distribution agreements across Europe, the Americas, and Asia—Umbro mass-distributes its products to professional clubs, amateur leagues, and lifestyle consumers spanning more than 100 countries worldwide.