Quiksilver's Slogans & Taglines

Quiksilver is a premier action-sports lifestyle brand that commands monumental market equity as a global pioneer in surf-inspired apparel, boardshorts, and winter sports equipment. Founded in 1969 by Alan Green and John Law in Torquay, Victoria, Australia, the brand fundamentally revolutionized the surfwear sector by designing high-performance, functional Velcro-and-snap boardshorts that replaced traditional lace-up styles. Now based in Huntington Beach, California, the action-sports titan operates as a prominent global asset under Authentic Brands Group (ABG), which strategically acquired Quiksilver's parent conglomerate, Boardriders, Inc., in a landmark 2023 transaction. The brand drives massive multi-million-dollar retail volumes through a deeply rooted youth-culture lifestyle portfolio anchored by its high-performance swimwear, technical snow outerwear, the iconic female sister brand Roxy, and DC Shoes. Utilizing ABG's global brand management framework alongside a highly optimized network of core surf shops, international distributors, and advanced e-commerce platforms, Quiksilver mass-distributes its lifestyle collections across more than 100 countries worldwide.