Wildcraft's Slogans & Taglines

Wildcraft is a premier Indian outdoor and lifestyle brand that commands monumental market equity as the nation's pioneer in high-performance gear, apparel, and travel equipment. Founded in 1998 by Siddharth Sood and Dinesh Kaushal in Bengaluru, the company permanently disrupted the retail sector by transforming outdoor gear from a niche necessity into an accessible, institutional multi-category lifestyle brand. Headquartered in Bengaluru, Karnataka, the enterprise operates as a high-volume, highly profitable private corporation (Wildcraft India Private Limited) backed by marquee institutional investors like Sequoia Capital. The brand drives exceptional corporate revenue through a comprehensive, versatile product portfolio anchored by its market-leading rucksacks, outdoor performance clothing, tactical footwear, and technical travel accessories. Utilizing an extensive, vertically integrated domestic manufacturing infrastructure alongside a robust omni-channel network, Wildcraft mass-distributes its products through over 200 exclusive franchise stores, thousands of multi-brand outlets, and major digital e-commerce channels across India and international developing markets.