Budweiser Select's Slogans & Taglines

Budweiser Select was introduced on Super Bowl Sunday in 2005 by Anheuser-Busch, the world's largest brewing company based in St. Louis, Missouri. Initially positioned as a lower-carbohydrate, lower-calorie alternative to regular Budweiser, the brand targeted health-conscious drinkers seeking a lighter option without sacrificing the iconic Budweiser taste. In 2009, the company launched Budweiser Select 55—containing just 55 calories and 2.4% ABV—as a direct response to Miller's MGD 64, marketing it as one of the lightest beers in the world. The brand also enlisted hip-hop mogul Jay-Z as a spokesperson to broaden its appeal.

The brand's core products are light lager beers, including the flagship Budweiser Select at 4.3% ABV and 99 calories per serving, and the ultra-light Budweiser Select 55. Both are brewed with two-row barley malt, rice, water, hops, and yeast, delivering a crisp, clean finish.

From its launch, Budweiser Select embraced the slogan "Kiss your aftertaste goodbye" in 2005, followed by "Step up to select" in 2007 and "The exception to the rule" in 2008. This journey reflects a shift from a niche low-carb offering to a mainstream symbol of accessible, sessionable lightness in the American beer market.