Open Your World
Serving the planet
It's all about the beer.
Lager Beer at its Best.
It can only be Heineken
The world's favorite beer.
Every bottle has its bottle.
How refreshing! How Heineken!
A better beer deserves a better can.
Heineken refreshes the parts other beers cannot reach.
Share the good.
Succumb to smooth.
Heineken Lager Beer, or simply Heineken is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken International.
Heineken’s slogan is “It's all about the beer.”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.