Leffe's Slogans & Taglines

Leffe is a Belgian abbey beer brand with origins dating to 1152, when the Norbertine canons founded the Notre-Dame de Leffe Abbey in Dinant, Namur Province. Brewing began in 1240 to provide safe drinking water for pilgrims, with the boiling process eliminating pathogens. The abbey brewery flourished until the French Revolution forced its closure in 1794. After the abbey was re-established in 1929, Abbot Nys and brewer Albert Lootvoet revived the brand in 1952, creating the modern abbey beer licensing model. Today Leffe is produced by AB InBev at the Stella Artois brewery in Leuven, with the abbey receiving royalties. The portfolio spans Leffe Blonde, Leffe Brune, Leffe Tripel, Leffe Radieuse, and Leffe 9°, exported to over sixty countries worldwide. In 2020, the brand expanded into non-alcoholic offerings with Leffe Blond 0.0.

Brand positioning has centred on heritage and authenticity, anchored by the enduring promise of brewed with passion since 1240 and the commitment to honour the tradition of the original recipe. While specific advertising slogans have not been extensively documented in public sources, the brand’s messaging consistently reinforces its monastic roots and centuries-old brewing legacy.