Modelo Especial's Slogans & Taglines

Modelo Especial is a Mexican pilsner-style lager first brewed in October 1925 by Cervecería Modelo in Tacuba, Mexico City. Created as a "model of what good beer should be," it delivers a rich, full-flavoured profile with a crisp, refreshing finish. In 1966, it became the first beer sold in cans in Mexico, pioneering the "frescobote" format for rapid chilling. Today it is the flagship brand of Grupo Modelo, part of Anheuser-Busch InBev, and is distributed in the United States by Constellation Brands. Available in standard bottles, cans, and the smaller Modellito format, it has become the top-selling beer in the United States, surpassing domestic competitors in 2023. The brand is also exported to over 180 countries worldwide, representing Mexican brewing excellence on the global stage.

Brand messaging has evolved from the product-led promise brewed as a model of what good beer should be to the aspirational Brewed for those with a Fighting Spirit, which has defined the brand since 2016. In 2024, this evolved further to The Mark of a Fighter, reinforcing a narrative of resilience and ambition that resonates across diverse consumer demographics.