Advertising Slogans and Taglines(or mottos) of Biltema
Why pay more? ( Varför betala mer? )
Biltema is a Swedish chain of restaurants/retail stores, specialising in tools, car supplies and leisure products.
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.