Wenger's Slogans & Taglines

Wenger SA is a premier Swiss heritage brand that commands monumental historical equity as one of the two original manufacturers of the iconic Swiss Army Knife. Founded in 1893 in the Jura region, the enterprise permanently shaped the global cutlery market by marketing its products as the "Genuine Swiss Army Knife," establishing a century-long friendly rivalry with Victorinox. Following severe financial pressures after 2001, Wenger was acquired by Victorinox in 2005. To streamline global distribution and eliminate consumer confusion, Victorinox fully integrated Wenger's knife production into its own catalog in 2013, rebranding the manufacturing site in Delémont. Moving through mid-2026, the Wenger brand remains highly operational as a distinct subsidiary of Victorinox AG. Relieved of knife manufacturing, the modern enterprise focuses entirely on its two most successful global consumer segments: precision Swiss-made watches and rugged travel gear, including its popular SwissGear luggage and backpack lines.