Camel (cigarette)'s Slogans & Taglines

Camel is an American cigarette brand founded in 1913 by R. J. Reynolds Tobacco Company in Winston-Salem, North Carolina. It revolutionised the market by introducing the first pre-blended cigarette combining Turkish and Virginia tobaccos, sold at a competitive price of 10 cents per pack. The brand’s iconic camel imagery, based on a circus camel named Old Joe, became one of the most recognisable symbols in tobacco advertising. By the 1920s, Camel had become the best-selling cigarette in the United States, and during World War II it was included in soldiers’ rations, cementing its cultural status. Today, Camel is owned by R. J. Reynolds in the United States and by Japan Tobacco outside the U.S., remaining one of the top five global cigarette brands, sold in over 90 countries.

Core offerings include the Classic, Turkish, and Exotic Blends families, alongside filtered, light, and capsule variants. Brand messaging evolved from the early claim For Digestion’s Sake–Smoke Camels to the 1946 campaign More doctors smoke Camels than any other cigarette. The 1921 introduction of I’d walk a mile for a Camel became an enduring slogan in advertising history. More recently, the brand has used Slow down. Pleasure up. to position its contemporary line.