Trojan's Slogans & Taglines

Trojan is an American sexual wellness brand founded in the 1920s and originally owned by Carter-Wallace, Inc. In 2001, Church & Dwight acquired the brand through Armkel LLC, a joint venture with Kelso & Company, and assumed full ownership in 2004. Headquartered in Princeton, New Jersey, Trojan has grown into America’s number one condom brand, holding the largest market share in the United States for over eight decades. The brand is manufactured and marketed by Church & Dwight Company, which operates it as one of its ten core "power brands" alongside Arm & Hammer, OxiClean, and Waterpik.

Core offerings include a comprehensive range of latex condoms, personal lubricants, and intimate accessories, with product lines such as Magnum, Stimulations, Pleasures, Her Pleasure, Sensitivity, and ENZ. Brand messaging has evolved from the foundational promise Pleasure you want. Protection you trust to the aspirational Evolve campaign, positioning condom use as a mark of maturity and respect. More recently, the company has used Don’t get caught without one and Because you never plan to be unprepared to reinforce readiness and responsibility.