Charmin Slogan

Advertising Slogans and Taglines(or mottoes) of Charmin

Don't Squeeze the Charmin  ( 1960s )

Once it's gotcha, it's gotcha!  ( 1980s )

Ch-ch Choose Charmin.  ( 1993–1997 )

Best for "Bear" Bottoms.  ( 1997–2004 )

Cha-cha-cha-cha Charmin!  ( 2001-2005 ) (UK and International only)

Cha-cha-cha Charmin.  ( 1999–2007 ) (2013–present in Latin America)

Less Is More!  ( 2004–2006 )

Less is even more.  ( 2006–2009 )

Look for it in the red/blue package.  ( 2007–2010 )

Enjoy The Go.  ( 2010–present )

Charmin is an American brand of toilet paper manufactured by Procter & Gamble, best known for its 21-year advertising campaign relating the worries of a fictional storekeeper, Mr. Whipple. 

A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.

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