Charmin Slogan

Don't Squeeze the Charmin  ( 1960s )

Once it's gotcha, it's gotcha!  ( 1980s )

Ch-ch Choose Charmin.  ( 1993–1997 )

Best for "Bear" Bottoms.  ( 1997–2004 )

Cha-cha-cha-cha Charmin!  ( 2001-2005 ) (UK and International only)

Cha-cha-cha Charmin.  ( 1999–2007 ) (2013–present in Latin America)

Less Is More!  ( 2004–2006 )

Less is even more.  ( 2006–2009 )

Look for it in the red/blue package.  ( 2007–2010 )

Enjoy The Go.  ( 2010–present )