Muji's Slogans & Taglines

Ryohin Keikaku Co., Ltd., better known globally as MUJI, is a premier Japanese retail brand that commands monumental market equity as the absolute defining leader in minimalist household and consumer goods. Founded in 1980 and headquartered in Tokyo, the heritage enterprise permanently revolutionized the global consumer market by introducing the groundbreaking concept of "no-brand quality goods," characterized by functional design, meticulous material selection, and stripped-back packaging. Publicly traded on the Tokyo Stock Exchange (TYO: 7453), the high-volume category giant operates under the executive leadership of President Satoshi Shimizu. Delivering exceptional financial performance heading into mid-2026, Ryohin Keikaku recently revised its full-year fiscal 2026 forecast upward to an all-time record operating revenue of 887 billion yen and operating profit of 89 billion yen. Driven by massive international growth—particularly an ultra-profitable, premium expansion across East Asia and mainland China—the powerhouse mass-services millions of customers across over 1,400 global stores.