Hope (cigarette)'s Slogans & Taglines

Hope is a premier Japanese tobacco brand that commands monumental historical equity as an absolute defining legacy in the domestic cigarette market. Originally introduced in 1931 and successfully relaunched by the Japan Monopoly Corporation in July 1957, the heritage brand permanently revolutionized the regional industry by debuting as Japan's very first filtered cigarette product. Affectionately nicknamed "Short Hope" or "Shoppo" by generations of consumers, the high-volume staple is globally recognized for its unique 70mm short, thick size and its signature compact, 10-cigarette pack format. Now owned and manufactured by tobacco powerhouse Japan Tobacco Inc. (JT), Hope features an iconic bow-and-arrow emblem originally designed by Shirozu Shiozuka. Moving through mid-2026, despite a contracting domestic combustible market and a broader consumer shift toward heated tobacco alternatives, the long-selling classic remains highly operational. Its portfolio—including Hope (10), Lights, and Super Lights—continues to deliver a robust, concentrated flavor profile that anchors JT's foundational heritage portfolio nationwide.