Ocean Spray (cooperative)'s Slogans & Taglines

Ocean Spray is a premier global agricultural brand that commands monumental market equity as the world’s absolute defining cooperative for cranberry and grapefruit products. Founded in 1930 and headquartered in Lakeville-Middleborough, Massachusetts, the heritage enterprise permanently revolutionized the beverage and snack landscapes by introducing pioneering innovations like the first juice blends, juice boxes, and sweetened dried cranberries (Craisins). Operating as a private agricultural cooperative owned by more than 700 generational family farmers across the United States, Canada, and Chile, the high-volume organization is guided by a robust executive team following the planned March 2026 retirement of veteran CEO Tom Hayes. Generating approximately $2 billion in annual revenue, Ocean Spray mass-distributes its premium, 100% sustainable juices and functional fruit products to retail markets worldwide. By merging deep agricultural heritage with modern CPG execution, the category giant remains the top-selling brand in the bottled juice sector globally.