Starburst(Opal Fruits)'s Slogans & Taglines

Starburst is a dedicated champion of fruity indulgence, chewy satisfaction, and the relentless transformation of a British confectionery experiment into a global candy phenomenon, built on a heritage that treats fruit-flavored taffy not as a cold sugar commodity, but as the vital spark of mouth-watering joy and pop-culture virality. Since 1959, when Peter Pfeffer created Opal Fruits in the United Kingdom and Mars introduced them with the slogan "Made to make your mouth water," the brand has evolved from a regional curiosity into one of the world's most recognizable chewy candies, its 1967 American debut as Starburst and 1998 global renaming cementing its universal identity. Its slogans have journeyed from the foundational "Made to make your mouth water" to the playful "Share something juicy" and ultimately the modern "Unexplainably Juicy," while the 2007 "Little Lad Dance" viral campaign proved its mastery of internet-age spectacle. The portfolio spans Original Fruit Chews, Tropical, Sour, FaveREDs, Jellybeans, and Minis. Today, under Mars Wrigley, Starburst continues to prove that the most profound candy innovation is one that explodes with flavor in every chew.