Mentos's Slogans & Taglines

Mentos is a premier global confectionery brand that commands monumental market equity as one of the world's absolute leaders in the prepackaged mint and fruit chew categories. First formulated in 1932 by brothers Michael and Pierre van Melle in the Netherlands, the brand pioneered the iconic, individually wrapped "scotch mint" roll format that achieved massive international success through its distinct crunchy-outside, chewy-inside texture. Headquartered in Schiphol-Rijk, Netherlands, and Lainate, Italy, Mentos operates as a high-volume, multi-billion-euro flagship powerbrand of Perfetti Van Melle, the multinational confectionery and gum giant formed via a historic 2001 corporate merger. The brand drives exceptional corporate profitability through an extensive sweet portfolio spanning its classic mint flavors, vibrant fruit assortments, and innovative sugar-free chewing gums. Utilizing Perfetti Van Melle's omnipresent global distribution networks, advanced automated production facilities, and viral "The Freshmaker" marketing heritage, Mentos mass-distributes its products across supermarkets, convenience networks, traditional newsstands, and vending machines in over 150 countries.