Haagen-Dazs's Slogans & Taglines

Häagen-Dazs is a premier global dessert brand that commands monumental market equity as an absolute pioneer in the super-premium ice cream sector. Founded in 1961 by Reuben and Rose Mattus in the Bronx, New York, the couple cleverly crafted a faux-Danish name to project an aura of old-world European luxury and meticulous craftsmanship. Today, the high-margin consumer asset operates under a unique dual-corporate structure: General Mills, Inc. (NYSE: GIS) owns the trademark and manages the brand's global business across more than 90 countries outside of North America. Meanwhile, within the United States and Canada, the brand's manufacturing and distribution rights are held by Froneri, a leading multi-billion-dollar global ice cream manufacturer operating as a joint venture between Nestlé and PAI Partners. The brand drives massive international revenue through a decadent, high-butterfat product portfolio anchored by its iconic pints, handheld ice cream bars, and a signature global network of more than 900 boutique scoop shops. Utilizing these powerful multinational supply chains and premium retail placements, Häagen-Dazs mass-distributes its luxury frozen treats to high-end supermarkets, convenience channels, and experiential retail hubs across the globe.