Scottish Citylink's Slogans & Taglines

Scottish Citylink is a Scottish long-distance express coach operator formed on 1 March 1985 during the reorganisation of the Scottish Bus Group. Originally created to coordinate express services operated by Scottish Bus Group subsidiaries, the company was privatised through a management buyout in 1990. National Express acquired the brand in 1993, and after subsequent ownership changes, it became a 65:35 joint venture between ComfortDelGro and Stagecoach Group in 2005. Today, headquartered at Buchanan Bus Station in Glasgow, the company operates an extensive network linking over 200 destinations across Scotland, carrying millions of passengers annually. It also operates services in the Republic of Ireland under the Citylink brand.

Core offerings include express coach services connecting Glasgow, Edinburgh, Aberdeen, Dundee, Stirling, Inverness and rural Highland communities, alongside airport connections and ferry links. Brand messaging has evolved from the original 1985 strapline Citylinking-Smart Thinking to the enduring platform Connecting Scotland, which has defined the brand for four decades. In 2022, the company introduced the operational promise 6 cities every 60 minutes for its Saltire Cross network, while its current consumer-facing positioning centres on Travel better across Scotland.