Zoobles!'s Slogans & Taglines

Zoobles! is a miniature figure toy line created by Spin Master in 2010 as a playful, nurturing counterpart to the action-driven Bakugan franchise. Each Zooble is a colourful sphere that springs to life when placed on its magnetised Happitat—a dual-purpose play centre and cosy home—revealing a lovable, vibrant creature with articulated limbs and blinking eyes. The brand's core philosophy, captured by the tagline "Spring to Life!" celebrates the magic of transformation and imaginative nurturing play. Winning the 2010 People's Play Award for Girls' Toys, the line quickly expanded from North America to Japan through a licensing partnership with Sega Toys, inspiring an anime series, video games, and a wide range of branded merchandise. With dozens of individually named and numbered characters across themed habitats, Zoobles! remains a symbol of Spin Master's inventive spirit and the enduring joy of collectable companions that reward care with a delightful surprise.