Advance Auto Parts's Slogans & Taglines

Advance Auto Parts is a dedicated champion of automotive empowerment, vehicular self-reliance, and the relentless democratization of under-the-hood expertise, built on a Virginia heritage that treats replacement parts and maintenance supplies not as cold mechanical commodities, but as the essential instruments of personal mobility, economic frugality, and the stubborn American refusal to call a mechanic. Since 1932, when Arthur Taubman pawned his wife's wedding ring to acquire three struggling stores in Roanoke, the company has evolved from a Depression-era survival bet into the nation's second-largest automotive aftermarket retailer, commanding over 4,700 locations across the United States, Canada, and the Caribbean. Its enduring mission—providing vehicle owners and enthusiasts with the products and knowledge to fulfill their wants at the right price—has guided a portfolio spanning replacement parts, accessories, batteries, and maintenance items for both DIY customers and professional installers. The 2013 acquisition of General Parts International and the Carquest brand cemented its commercial footprint, while the 2024 launch of the Advance Vision 2025 turnaround plan signals a renewed focus on operational efficiency and digital commerce. Today, headquartered in Raleigh, North Carolina, Advance Auto Parts continues to prove that the freedom to fix one's own car remains one of the most democratic expressions of American ingenuity.