Argo's Slogans & Taglines

Argo traces its origins to 1962, when Ontario Drive & Gear Limited (ODG) was founded in Kitchener, Ontario, initially producing power transmissions and gears. The pivotal moment came in 1967, when ODG introduced its own six-wheeled amphibious vehicle—the Argo—named after the Greek Argonaut for its stamina on land and water. In 1971, the brand launched the industry’s first eight-wheeler, and by 1975 had shifted to high-density polyethylene hulls and four-cycle engines, transforming a recreational novelty into a commercial workhorse. The 1981 debut of the Argo 8 I/C with hydraulic steering brakes captured 60% of the market, establishing its industrial pedigree. The brand’s enduring slogan “Know No Boundaries” captures its mission to conquer any terrain. The portfolio spans Xtreme Terrain Vehicles (XTV) in 6x6 and 8x8 configurations, four-wheel ATVs, UTVs, and unmanned ground vehicles for search-and-rescue, mining, and agriculture. Today, headquartered in New Hamburg, Ontario, Argo continues to engineer amphibious machines that bridge land and water without compromise.