PFIZER's Slogans & Taglines

Pfizer Inc. traces its origins to 1849, when cousins Charles Pfizer and Charles Erhart founded a chemical business in Brooklyn, New York. Their first product, santonin, was an antiparasitic drug flavored like toffee to ease consumption. The company expanded during the Civil War, supplying painkillers and antiseptics to the Union Army, and later became America's leading citric acid producer. The pivotal moment came in 1944, when Pfizer used deep-tank fermentation to mass-produce penicillin for Allied forces, becoming the world's largest supplier of the "miracle drug." In 1950, Terramycin became the first proprietary drug sold under the Pfizer brand. The brand's purpose, "Breakthroughs That Change Patients' Lives," has guided its evolution from chemicals to biopharmaceuticals. Landmark products include Lipitor, Viagra, and the COVID-19 vaccine developed with BioNTech. In 2021, Pfizer unveiled a new identity replacing the iconic pill logo with a DNA double helix, signaling its transformation into a science-driven biopharma leader. Today, headquartered in New York, Pfizer remains one of the world's largest pharmaceutical companies, researching and developing medicines and vaccines across oncology, immunology, and infectious diseases.