Avery Dennison's Slogans & Taglines

Avery Dennison Corporation traces its origins to 1935, when founder Stan Avery borrowed $100 from his fiancée to invent the world's first self-adhesive label in Los Angeles, California. What began as a solution to removable stickers evolved into a global leader in pressure-sensitive labels, adhesives, and advanced materials. The brand's ethos is captured by its enduring tagline "Making Possible," reflecting its mission to bridge the physical and digital worlds through innovation. Today, the portfolio spans label and packaging materials, automotive and industrial tapes, radio-frequency identification (RFID) inlays, and sustainable solutions such as CleanFlake recyclable adhesives and the AD Circular recycling program. With over 400 adhesive scientists across seven global R&D centers, Avery Dennison serves industries from food and beverage to pharmaceuticals and electronics, embedding sustainability and digital intelligence into every layer of modern packaging and product identification.