Bernina International's Slogans & Taglines

Bernina International AG is a privately owned Swiss manufacturer of sewing and embroidery systems headquartered in Steckborn, Switzerland. Founded in 1893 by Karl Friedrich Gegauf, inventor of the world's first hemstitch sewing machine, the company introduced its first household sewing machine under the BERNINA brand in 1932—named after the Piz Bernina mountain peak. Family-run across five generations, the company pioneered industry firsts: the 1938 zigzag machine, the 1945 free-arm portable zigzag, the knee-activated presser foot lifter (1963), and the 1986 fully automated machine. Odette Ueltschi-Gegauf led from 1959; her son Hanspeter Ueltschi took the reins in 1988, launching the first sewing computer (artista 180) in 1998 and the award-winning Stitch Regulator in 2004. Core offerings today include premium sewing, embroidery, and quilting machines, overlockers, and the bernette line, with a Thai plant complementing Swiss production. Guided by the slogan Stepping into the future with the quality of the past, the brand celebrated its 125th anniversary in 2018 with Supporting creativity for 125 years! and now promotes BERNINA – made to create. BERNINA remains the world's largest privately held sewing machine company, sold globally through independent dealers.