Bernafon's Slogans & Taglines

Bernafon is a globally operating company that defines and markets hearing aids and hearing aid accessories, including fitting software and consumer apps. The brand traces its roots to 1946 in Bern, Switzerland, where Hans Gfeller Jr., an engineering student, dismantled his father's hearing aid and—together with a fellow student—built his own instrument, the A1 2-Pack, housed in two leather cases. The company took its name from its hometown: Bern plus fon, meaning sound. Bernafon achieved many industry firsts: the world's first digitally programmable hearing system (1988), the first ChannelFree™ signal-processing instrument (2002), and the first rechargeable hearing aid with Hybrid Technology™ (2020). After Gfeller AG's 1987 merger into the Ascom group, the Danish William Demant Holding acquired the hearing business in 1995, establishing Bernafon as a distinct brand. Core offerings today span premium rechargeable hearing aids such as Alpha and Encanta, super-power instruments, and wireless accessories. Guided by the promise Your Hearing. Our Passion. and its mission to empower people to hear and communicate better, Bernafon serves over 70 countries, with headquarters now at Demant's campus near Copenhagen, Denmark.