Yoplait's Slogans & Taglines

Yoplait is the world's largest franchise brand of yogurt, jointly owned by American food conglomerate General Mills and French dairy cooperative Sodiaal. Founded in France in 1965 when 100,000 farmers merged six regional dairy cooperatives, the brand took its name from two member co-ops—Yola and Coplait—whose identities form the famous portmanteau. Yoplait made history with the first disposable yogurt pot, the first fruit yogurt (Panier de Yoplait), and the original drinking yogurt (Yop). The franchise expanded internationally in 1969, entered the U.S. market in 1976, and came under General Mills in 1977; after complex ownership changes, Sodiaal regained control of European operations in 2021, flying the French flag once again. Core offerings today span Yoplait Original, Light, Whips!, Greek, Go-GURT, Oui, and Skyr, alongside pillar brands like Petits Filous and Perle de Lait, sold in over 50 countries. Known for its six-petaled flower logo, the brand has used slogans including It is so Good and French for Yum!, celebrating yogurt that families love.