British Gas's Slogans & Taglines

British Gas traces its origins to 1812, when the Gas Light and Coke Company was established as the world's first public utility. In 1948, the Gas Act nationalised the UK gas industry, merging regional boards into the entity known as British Gas. The 1972 Gas Act consolidated these into the British Gas Corporation, which was privatised in 1986 under the iconic campaign "If you see Sid...Tell him!" In 1997, the company demerged into Centrica and BG Group, with Centrica stewarding the British Gas brand into the 21st century.

The brand's core products are energy and home services, including gas and electricity supply, boiler and heating cover, plumbing, drainage, electrical repairs, and smart home solutions such as Hive thermostats and EV charging. Its HomeCare plans protect over four million households, while green initiatives encompass solar panels, heat pumps, and insulation.

From 1970s slogans such as "Cookability – that's the beauty of gas" to the 2003 promise "Doing the right thing" and the 2009 positioning "Looking after your world," British Gas has evolved to embrace "Here to solve" in 2020—reflecting a journey from a 19th-century gas lamp supplier to the UK's largest energy and home services provider.