Duke Energy's Slogans & Taglines

Duke Energy Corporation traces its origins to 1900, when James Buchanan Duke and his brother Benjamin Newton Duke founded the Catawba Power Company in Charlotte, North Carolina, to harness hydroelectric power from the Catawba River. In 1904, the company was renamed Duke Power, and through the 1920s it expanded rapidly across the Carolinas. The modern Duke Energy was formed in 2006 through the merger of Duke Power and Cinergy, and in 2012 it merged with Progress Energy to become the largest regulated utility in the United States. Today, headquartered in Charlotte, North Carolina, the company serves approximately 8.2 million electric customers and 1.6 million natural gas customers across six states.

The brand's core products are electric power generation and natural gas distribution, including nuclear, coal, natural gas, hydroelectric, and renewable energy assets. Its portfolio spans regulated utilities, commercial renewables, and energy infrastructure, serving residential, commercial, and industrial customers in the Carolinas, Florida, Indiana, and the Midwest.

From its earliest days as a hydroelectric pioneer, Duke Energy has evolved into one of America's largest energy companies. The brand carries the mission to "power the lives of our customers and the vitality of our communities" and the commitment to "a smarter energy future," reflecting a journey from a single river power station to a diversified, regulated utility leader championing grid modernisation and clean energy transition.