Chevron Corporation's Slogans & Taglines

Chevron Corporation traces its origins to 1879, when Pacific Coast Oil Company was founded in California. Acquired by Standard Oil in 1900, it became Standard Oil Company of California (SoCal) before adopting the Chevron name in the 1930s. The pivotal 1984 acquisition of Gulf Oil nearly doubled its reserves, while the 2001 merger with Texaco created ChevronTexaco, reverting to Chevron in 2005. The brand's slogans evolved from the automotive-focused "We Take Better Care of Your Car" in 1961 to the human-centric "Human Energy" in 2007, reflecting its shift from pure petroleum to a broader energy mission. The portfolio spans crude oil, natural gas, refining, chemicals, lubricants, and lower-carbon solutions. Today, headquartered in San Ramon, California, Chevron operates across more than 180 countries, remaining one of the world's largest integrated energy companies.