Morton Salt's Slogans & Taglines

Morton Salt traces its origins to 1848, when Richmond & Co. began as a salt sales agency in Chicago. In 1880, Joy Morton acquired a major interest, renaming the firm Joy Morton & Company in 1886 and incorporating it as the Morton Salt Company in 1910. The pivotal moment came in 1911, when the company introduced magnesium carbonate as an anti-caking agent, ensuring its salt poured freely even in humid conditions. This innovation inspired the iconic slogan "When It Rains, It Pours," coined in 1911 and paired with the enduring Morton Salt Girl logo debuting in 1914. The portfolio spans table salt, kosher salt, sea salt, water-softening pellets, and ice-melting products for consumer, industrial, and agricultural use. In 1924, Morton pioneered nationally distributed iodized salt to combat goiters. Today, headquartered in Chicago and part of the K+S Group since 2009, Morton Salt remains North America's leading salt producer, its blue cylindrical package and umbrella girl still symbolizing purity and dependability.