Comedy Central's Slogans & Taglines

Comedy Central was launched on 1 April 1991 through the merger of The Comedy Channel (owned by Time Warner's HBO) and HA! TV Comedy Network (owned by Viacom). Initially a struggling joint venture, the channel found its footing in the mid-1990s with the debut of South Park in 1997, which became a cultural phenomenon and the network's breakout hit. In 2003, Comedy Central launched The Daily Show with Jon Stewart, establishing itself as a premier destination for political satire. The 2010s saw further expansion with hits such as Broad City, Key & Peele, and Inside Amy Schumer. In 2019, the channel became part of ViacomCBS (now Paramount Global) following the Viacom-CBS merger, and today operates as a flagship entertainment brand within the portfolio.

The brand's core products are comedy television programming and entertainment content, including animated series, sketch comedy, stand-up specials, satirical news shows, and original scripted comedies. Its portfolio spans iconic franchises such as South Park, The Daily Show, Tosh.0, and Workaholics, alongside live events and digital content.

From its earliest days, Comedy Central has built its identity on the promise of being the premier destination for comedy. The brand has embraced slogans such as "This is Comedy Central" and "The World Needs Comedy", reflecting a journey from a struggling merger of two comedy channels to one of America's most influential platforms for satire, animation, and irreverent humour.