Dabl's Slogans & Taglines

Dabl is an American lifestyle-oriented digital multicast television network launched on September 9, 2019, by CBS Television Distribution—a division of Paramount Global. Originally positioned as a lifestyle diginet, the network debuted with programming centred on home design, cooking, and DIY content, featuring libraries from iconic personalities such as Martha Stewart and Emeril Lagasse. At launch, the channel was cleared across stations covering more than 70% of the United States, quickly expanding to reach 80% of the nation. Core offerings initially spanned informative, project-based lifestyle shows including Martha Stewart Living, The Essence of Emeril, and Flip This House. However, amid declining ratings for the lifestyle diginet genre, the network underwent a dramatic pivot on December 29, 2023, relaunching as a comedy network targeting Black audiences with beloved sitcoms from the 1990s and 2000s, including Moesha, Girlfriends, The Parkers, and Sister, Sister. Brand messaging has evolved from the original lifestyle positioning to the contemporary tagline Get into it, reflecting its new comedic identity. Today, Dabl continues to operate as a digital subchannel and is available via YouTube TV, serving as a distinctive destination for classic sitcom programming.